Inform your clients when they enter your store |
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Stick a QR Code at the entrance of your stores to inform your customers about your latest promotions, your marketing initiatives and the safety procedures they need to follow to enjoy their shopping in a safe environment
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How does it work?
Follow the following three simple steps to create the perfect QR-Code for your products
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STEP 1
Create a new asset Log in to your Scops Q-Track account and create a new asset (and the associated QR-Code) by simply clicking on Create new and adding a name and a description. You asset has been created! |
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STEP 2
Add all the material you want Attach information on your latest promotions, your new products or your advertising campaigns and showcase your QR-Code where your customers can see it. You can also use it to communicate your safety rules so that your clients can enjoy their shopping safely. |
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STEP 3
Unleash the power of analytics Thanks to Q-Track you can record data that will help you understand consumer behavior, marketing campaigns results and much more. |
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Tips on how to use QR-Codes
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TELL USERS WHAT TO DO
A direct call to action like "Scan me" written close to the QR-Code improves the scan rate dramatically.
COMMUNICATE THE BENEFITS
Communicate to your users the benefit from scanning the QR-Code. From getting premium content, a discount or making their job easier, telling people why they should scan the QR-Code, improves the usage rate.
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DESIGN YOUR QR CODE
Make your QR-Code unique and include your logo, or a specific icon to make it more recognisable and use it as an additional marketing opportunity.
DIMENSION AND MATERIAL
Depending on the distance we recommend to print the QR-Code at least 2x2 cm. Also, the material is crucial. For packaging, you can include it directly into the product design, whereas for industrial use is advisable to print it on PVC labels or engrave it on metal plates.
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