NEWS FROM THE FUTURE
The Four V of Big-Data
When we refer to Big-Data, we do not consider databases with significant Volume of data, but something more complex.
Big-Data is not only about Volume, but is also about Velocity, Variety and Veracity. All together they make the Four V of Big-Data.
Big-Data is generated at a high-velocity. Think about the speed at which we produce data just by browsing Facebook, Thousands of records in minutes.
Another critical characteristic is the Variety of data. Big-Data comes in various forms, text, images and sound. Large Volumes and Variety is what makes Big-Data quality and readability quite uncertain. Here it comes the necessity to check their Veracity and distil them as we do for oil to transform it into gasoline.
Did you know?
The amount of data we produce every day is increasing exponentially. Nowadays, almost everything we do leaves a digital trace.
And we are not just talking about structured data organized into tables. Today, unstructured data such as videos, pictures, text etc. make up 80% of the world's data.
This gives companies access to unprecedented amounts of data they can use to get useful insights. From logistics to marketing and customer service, no business unit won't be transformed by data.